Jan 22, 2022
In General Discussions
Even more to the point, he is employee contact list quoted as saying "for the first time, marketers can target key demographics on a national scale with one easy purchase and not have to assemble buys across numerous local markets." My intent is not to promote Clear Channel Outdoors. Rather, it is to point out that the formation of NSG is another sign that digital signage is coming of age as a viable employee contact list ad medium, rather than being an experimental advertising alternative given less than serious consideration. Clear Channel's move employee contact list expresses confidence that the company can deliver to agencies and advertisers the same level of audience measurement and demographics they are accustomed to when using traditional media. That's particularly important as the nation walks employee contact list the tightrope towards economic recovery. The appeal of reaching customers at the point of purchase is strong for marketers, but without a means to measure the audience, advertisers and agencies were left in the uncomfortable position of committing limited advertising dollars on little more than hope. Audience measurement in the digital signage network employee contact list space is replacing hope with facts -something that's almost certain to elevate the medium in the eyes of advertisers and agencies alike. Clear Channel Outdoors, one of the world's largest outdoor advertising firms with nearly 1 million displays employee contact list in more than 50 countries, announced Sept. It has setup a new business unit focused on helping employee contact list advertisers and ad agencies plan, buy and implement "multi-platform and multi-market-out-of-home campaigns." According to a press release announcing the creation of the Clear Channel Outdoor National Sales Group (NSG), one important reason for the move is the availability of new audience measurement technologies that will assist advertisers and agencies employee contact list in quantifying the size of the audience they can reach. As I've pointed out in other columns over the past few years, for digital signage ad networks to take off advertisers must achieve a new level of comfort with the digital signage as a serious employee contact list advertising medium, and that acceptance hinges on delivering quantifiable measurement of audience size and viewing duration.