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Shakib Khan
Jun 11, 2022
In General Discussions
Mobile advertisers expect to spend more in Coinbase User List content environments with overt context signals, as 70% say context has become more important, per a survey of 252 advertisers that business intelligence firm Advertiser Perceptions emailed Coinbase User List to Marketing Dive. More than half of advertisers plan to increase spending on gaming (53%) and kids’ programming (51%). In the six months prior to the December 2020 survey, 36% of advertisers invested in gaming and just 15% spent on kids’ programming. Respectively. The context of ads is Coinbase User List gaining importance amid a changing data privacy landscape that will make personalization and targeting more difficult. The ability of walled gardens to adapt to these changes will ensure paid social remains a key strategy, while advertisers expect to ramp up spending on podcasts, e-commerce Coinbase User List and video, per the survey. Dive Insight: With Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, Rather than one-to-one targeting and personalization. Focusing on context will lead advertisers to spend where consumers are spending their Coinbase User List time. “Of course personalized targeting is important, but what’s most important is where the consumers are and what they’re doing,” Sarah Bolton, executive vice president of business intelligence at Advertiser Perceptions, said in a statement. “They have to be where the audience is going, and due to the COVID impact, areas like gaming, kids and entertainment content have seen massive audience growth over the past year
Mobile Marketers Intensify Coinbase User List
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Shakib Khan

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